Category Archives: Podcasts

Episode 200 – Words That Kill Persuasion And Words That Influence

Verbal Packaging  and The Leverage of Language

The more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect our perceptions, our attitudes, our beliefs, and our emotions. The words we use in the persuasion process make all the difference in the world. Language used incorrectly will trigger the wrong response and decrease your ability to persuade.

Word skills are also directly related to earning power. Successful people all share a common ability to use language in ways that evoke vivid thoughts, feelings, and actions in their audiences.  Carl Jung revealed that all words are full of symbols and each symbol triggers an emotional reaction or feeling.  All words have emotional meanings that are different than their definitions in the dictionary.  Understanding words and their emotional triggers will enhance your ability to persuade and influence.

Word Choice  —

Article about REAL Scary In-Flight Announcements 

Understand that proper language varies from setting to setting, and from event to event. One word choice does not work in every circumstance or culture. Word choice can also be critical to defusing situations or in getting people to accept your point of view. Even one word can make the difference between rejection and acceptance. In a study by social psychologist Harold Kelley, students were given a list of qualities describing a guest speaker they were about to hear. Each student read from either one of the following two lists:

  1. Cold, industrious, critical, practical, and determined
  2. Warm, industrious, critical, practical, and determined

Of course, the students who read #1 had less than positive feelings about the speaker. The interesting thing, though, is that the lists are exactly the same except for the first word! They found that the first word at the front of the list conditioned how the student felt in reading through the rest of the list. It didn’t matter that none of the following words were negative. Just reading the word “cold” tainted how the students read the rest of the list.

As I mentioned the airline industry has mastered the power of words. They know word choice is critical to getting their point across and to reduce stress. In one situation, a flight attendant had run out of steak as an option for dinner entrée. Instead of telling the customers their only option was chicken, the flight attendant said, “You can have a piece of marinated chicken breast, sautéed in mushrooms in a light cream sauce, or a piece of beef.” Consequently, people chose the chicken because it sounded better. Think about the words next time you read a restaurant menu.

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SPECIAL EPISODE 200-4

                              Magnetic Persuasion – Create Instant Influence

Magnetic Persuasion is one of the most incredible courses I’ve ever released.

This program will give you a distinct advantage over your competition.

WHAT YOU WILL GET: 18 MP3 Audios, Manual & Application Guide

For a limited time, this is what you get with my Magnetic Persuasion Special:

Magnetic Persuasion Audio Boot Camp (18 MP3’s)
Next, we have Magnetic Persuasion Audio Boot Camp.  The easiest way to double your income is to double your persuasion skills.  Remember when you need to persuade someone, it is too late to learn.  Magnetic Persuasion is literally the difference between knowing what you want– and getting it, anytime, anyplace, from anybody. Create unimaginable wealth, transform your career, and strengthen your relationships. Magnetic Persuasion Audio Boot camp is the first and only resource to combine scientific research and documented studies into one comprehensive catalog of proven persuasion, influence, and motivation techniques.

  • Never be told “I can’t afford it again”
  • Effortlessly build rapport with any personality type
  • The 5 objections your prospects always have and how to overcome them
  • How to create huge value to eliminate price resistance
  • Create instant action through ethical urgency

Magnetic Persuasion Manual
The Magnetic Persuasion Manual has every piece of the persuasion pie. This manual is packed with over 15 years of scientific research and over 100 persuasion and influence tools. This includes over 344 pages packed with cutting edge research and application. You will learn about inoculation, Zeigarnik Effect, and advanced association triggers. You will also learn how color, touch, and smell affect every aspect of persuasion.

  • Know exactly what the person you want to persuade is thinking and feeling.
  • How to have absolute confidence in what you’re saying
  • Overcome objections before they are even brought up!
  • RESIST persuasion so you don’t fall into unethical traps!
  • Harness the 18 most powerful words and put them to use

Magnetic Persuasion Application Guide 
Next is the Magnetic Persuasion application guide. This will crystallize the use of Magnetic Persuasion. This comprehensive guide will help you implement the following:

  • The 12 Laws of Persuasion
  • Why 95% of persuasion involves a subconscious trigger
  • How to get the yes, when they say no.
  • Things you are saying, projecting and doing that repel your prospect
  • The Pre Persuasion Checklist

Magnetic Persuasion is one of the most incredible courses I’ve ever released.

This program will give you a distinct advantage over your competition.

As you learn these skills you will Master your life and increase your income. You will learn skills known only by the ultra-prosperous. You will learn and master a new skill everyday for a full year. Every situation, you’ll feel in control. You’ll know exactly what to say and do. So invest in yourself and your future.

You will not learn the old tired tactics of the Ben Franklin close or the ol bait and switch. You will learn how to influence the mind of your prospects, persuade them to join your business. Think with me, what would this be worth to you?

As you study Magnetic Persuasion you will discover advanced psychological techniques that will expand your mind.

You can Experience the Power of this!

Imagine being able to overcome objections before they happen, Know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Be the master of your destiny, and control your financial future.

Invest in your future, invest in your income, and be proactive about who you are and what you want to become. Everything you want in life, somebody else has and you need to know how to persuade to get it.

Imagine where you would be now, if you had Mastered these skills only a few short years ago. How many millions of dollars have you lost?  Remember when you need to persuade someone, it is too late to learn.

Episode 199 – How to Create Trust in Strangers – Robin Dreeke FBI Interview

Robin Dreeke FBI Interview

Did you ever leave an interaction saying to yourself, “That could have gone better?”

Do you want to improve your leadership, interviewing, sales, and trust building skills for every aspect of your life?

A counter-intelligence expert shows readers how to use trust to achieve anything in business and in life.

Robin Dreeke is a 28-year veteran of federal service, including the United States Naval Academy, United States Marine Corps. He served most recently as a senior agent in the FBI, with 20 years of experience. He was, until recently, the head of the Counterintelligence Behavioral Analysis Program, where his primary mission was to thwart the efforts of foreign spies, and to recruit American spies. His core approach in this mission was to inspire reasonable, well-founded trust among people who could provide valuable information.

The Code of Trust is based on the system Dreeke devised, tested, and implemented during years of field work at the highest levels of national security. Applying his system first to himself, he rose up through federal law enforcement, and then taught his system to law enforcement and military officials throughout the country, and later to private sector clients.

Inspiring trust is not a trick, nor is it an arcane art. It’s an important, character-building endeavor that requires only a sincere desire to be helpful and sensitive, and the ambition to be more successful at work and at home. The Code of Trust is based on 5 simple principles:

1) Suspend Your Ego

2) Be Nonjudgmental

3) Honor Reason

4) Validate Others

5) Be Generous

For more information on Robin Dreeke and The Code of Trust visit www.Peopleformula.com

Episode 198 – Raise Your Price, Work Less & Make More Money – Interview with Dave Negri

Dave Negri’s Secret Price Weapon

 Using “pricing” as a marketing strategy is often overlooked by entrepreneurs.  It may be a little scary, butsometimes all you need is a higher price point to become more attractive to your target market.   The affluent tend to associate higher prices with higher value.

When someone is looking for the “best” – choosing the cheapest person is not the path he or she will take.  When you are QUALITY-focused, slogans like “highest quality AND lowest price” don’t fit together.  They are actually mutually exclusive.  Clients recognize this and are extremely suspicious if you try to pair quality and low prices in your marketing.

 “Price Shoppers” exist at all income levels. A higher-income price shopper will be just as difficult and draining to work for as a lower-income price shopper.  The only difference is the higher-income price shopper has more expensive minimum and maximum price points, so you can spare the time and energy to accommodate him or her.

 It is critical for your own sanity, to filter out bargain price shoppers by having prices preset at higher levels.  Higher prices indicate to prospects you are concerned about quality rather than quick sales.  Immediately this creates a level of trust. When prospects respond favorably to your rates, they are seeking quality products—not low prices.

For more information about Dave and his work visit: Www.contractorssecretweapon.com

Episode 197 – TEFAMA – How The Brain Works

Amy Cuddy – Non Verbal Link

I have already spoken at length about the necessity of positive mental programming and the initial steps one must take to put this powerful tool into practice. Great persuaders gain control over their destiny by controlling and directing their thoughts. Considering that our actions are emotion-driven, and our emotions are thought-driven, we’ve got to get our thoughts on track. They determine everything! You can always remind yourself of this powerful reality by keeping in mind the acronym TEA:

Thoughts → Emotions → Actions

Take an honest look at your life right now. Where do you find yourself? That place is the sum total of your thoughts over the course of a lifetime. Where have your thoughts taken you thus far? Where will they take you tomorrow, next week, or next year? It is only natural that negative thoughts will creep into your mind from time to time. As soon as they sneak in, escort them right back out. Don’t entertain them. They are destructive. Some people use a rubber band to snap their wrist every time a negative thought comes into their mind. The pain associated with this technique fixes their negative thinking very rapidly. If you don’t want to try the rubber band, you can send me a $2,000 check every time you have a negative thought. I am sure that would start to work for you real fast, because that is what it is probably costing you! Your thoughts are what programs your subconscious mind.

Your thoughts are what program your subconscious mind. Your subconscious mind is the center of all your emotions. When your subconscious accepts an idea, it begins to execute it. And then your subconscious uses your ideas, knowledge, energy, and wisdom to find the solution. Now, it might occur in an instant, or it might take days, weeks, or even longer. Nevertheless, your mind will continue working on a solution. You need to understand that as you program your mind, you must ask yourself, “Do I program negative suggestions in my mind?” If you are telling yourself that you can’t do it, you are right. When that inner voice tells you that you can’t do something, it is important that you replace the thought or turn down the volume or intensity of the negative voice. Then you can change it to “I can do it,” “I’m going to win,” and “there’s plenty for everybody.” Altering your inner voice’s perception is going to make a difference, and that’s the important thing. That’s because your subconscious mind will always accept what you program it to think. The bottom line is that you are what you think about, and you have the power to choose what you think. No one can do it for you. Great persuaders work on this mental training every day, while average persuaders think they have heard it all before and are doing OK.

If we are going to squash our negative thinking, we must replace those thoughts with new, positive ones. As you practice mental programming, new and inspiring ideas will intuitively and instinctively arise on their own. But give yourself specific goals and targets to keep your thoughts centered on—this type of focus will nurture and augment your newfound inner strength. Sure your logical mind will fight you on these new thoughts, but eventually your new programming will win. I love what Napoleon Hill, author of the classic Think and Grow Rich, had to say about this:

Episode 196 – Anthony Iannarino – Becoming The Trusted Advisor

 What Is Not Advice

 Your product is not advice. Nor is your service. Nor are the solutions that you happen to sell. The features, benefits, and advantages of what you sell are not advice either.

 Your management team isn’t advice, and as impressive as your board members may be, they aren’t advice. You know what else isn’t advice? All of your locations, and all of the logos of the big, recognizable, widely-admired companies you serve. As remarkable as your clients are, they are not advice.

Your differentiation strategy isn’t advice either. The things that make you different and make a difference for your clients may help you distinguish yourself in a crowded market, but they are not advice.

 If you are spending the precious little time you have with your dream clients talking about you, your product, your company, your clients, and what makes you different, you are not “advising.”

 What Is Advice

 What are all the forces weighing down on your dream client and causing them to produce results that are less than they should be? How should they be thinking about these forces, and what should they do about them?

 What are the risks of not responding to the systemic challenges that threaten your dream client’s business? What are their choices? What are the trade-offs? What are the risks of taking action now?

 What opportunities are available to your dream client now? Which provide them with the greatest advantages and which hAve the fastest return on invested time, money, and resources?

 How you engage with your dream client matters.

 Where you start the conversation is important because you are defining your relationship. If you begin the conversation with the things that you are comfortable talking about but that don’t create value, then you are not establishing that you have the potential to be their consigliere.

 If on the other hand, you start the conversation with strategically important issues, you demonstrate that you know something worth knowing, something that can benefit your dream client.

 Business acumen is the new sales acumen. What is at risk by starting the conversation too low is nothing less than your relevance.

To learn more about Anthony and his work please visit:  www.thesalesblog.com/newsletter

Episode 195 – Lie Detection and Human Deception

Negotiation Versus Persuasion

Let’s talk about where negotiation fits into the world of persuasion and the difference between the two. Persuasion occurs when your ideas are so convincing that the other party ends up adopting your point of view. With persuasion, there is no compromising as there is in negotiation. Rather, the other party willfully and enthusiastically abandons their position to embrace yours. This abandonment is not brought about by manipulation because the other party clearly sees the gains and advantages of doing business with you.

Negotiation, on the other hand, is a process of give and take. It’s being able to overcome objections on both sides of an issue and ultimately reaching some common ground. While persuasion is the ultimate ideal, anytime any one of us is presenting our ideas, the other party is often equally committed to their own convictions, thus making negotiation the next best path.

Often when we hear the word “negotiation,” we think of a complex deal going on in the business world. In reality, however, all of us are involved in multiple negotiation processes every day. For example, when you want steak but your spouse wants lasagna, you may banter back and forth about why one is better than the other. In the end, however, you end up going to a place that offers a bit of both. In that instance, you may not have thought of yourself as negotiating, but that’s really what it was. Negotiation is so common in day-to-day life that you must master the skills of great negotiators to become a Master Persuader.

 

Offer

Negotiation 3 day Bootcamp Audios

 

 

Article Link

https://www.apa.org/pubs/journals/releases/lhb-lhb0000189.pdf

https://www.ncbi.nlm.nih.gov/pubmed/11780104

 

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Episode 194 – Sales Strategies of Top Producers– Scott Ingram

This episode features guest Scott Ingram -

In this episode learn all about why mindset and belief in yourself is absolutely fundamental. And the tips and tricks in getting yourself there. And how to show your customers/prospects that you truly care. 

Kurt and Scott discuss how important it is to be constantly learning, absorbing and surrounding yourself with the best.

They also discussed how most top sales people are more than willing to talk you about their sales process and share the information that they’ve learned. People want to give back and know that they were once at the beginning too. 

Who is doing it the best in your organization/niche? Figure out what they are doing and do the same thing.

Scott points out the one of the most important things is understanding who you are, your unique strengths and what the unique value is that you bring to the way you sell, and do more of that. “

Play up those unique strengths and values and be a more authentic and magnified version of yourself.

Scott Ingram is the host of the Sales Success Stories podcast where he interviews top sales people. Not just high ranking sellers either, everyone Scott talks with on his show is #1. He’s also an active sales professional himself.

I’m in sales, and I have always looked for ways to improve myself and achieve more but have been frustrated by the source of most of that content. Instead of hearing from “sales experts” who aren’t currently in sales (somebody selling themselves or some form of sales training doesn’t count); I want to learn from salespeople who are the best of the best. What are they doing to achieve more than anybody else

While this is a very selfish project for me to learn and improve myself, I hope that you can benefit as well. Please subscribe to the podcast, and I invite you to join our Sales Success Community where you’ll find a growing group of like-minded sales achievers.   

Listen to Link Discussed in the Show

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Episode 193 – The Art of Persuasive Emails

The Value of the Simple Statement

Simple is better than complex. Since we are unable to recapture or replay our spoken words, we hope that they will be correctly interpreted the first time they are heard. Unfortunately, spoken words can be the most misread and misinterpreted form of communication, and therefore, can be a great hindrance to effective persuasion. When you’re in a persuasive situation, use simple, direct, and concise language, rather than fretting about how eloquent you’re sounding. Persuaders normally try to speak to the lowest common denominator.  You might feel smarter using big words, but simple words are more persuasive.  Complex words will cause people to pretend to understand, but will not be persuaded.

Following are some simple guidelines to keep your speech and verbal packaging on the right track.

· Don’t use technical language unless you are sure every member of your audience understands the meaning.

· Don’t use profanity. In general, using profanity damages your credibility.

· Be sensitive to whatever language your audience might find offensive or politically incorrect.

· Speak in everyday language. You want your audience to relate to you and to feel as comfortable with you as possible.

· Use language that will make you seem familiar and easy to follow.

· Keep your language simple and clear.

· Keep your sentences short. Use as few words as possible unless you are painting the picture?just one idea at a time.

· Use words that will engage the audience. Use “you,” “we,” and “us.”

· Don’t use vague and abstract words. They muddle your meaning and confuse your listener.

· Don’t talk down to your listener by using pompous and pretentious words.

· Use verb-driven language. By using verb-driven language, you will arouse a greater sense of action and motivation. Using action verbs will make your statement more convincing because your audience will engage their emotions, consciously and subconsciously. Verbs that are abstract or overused do not communicate excitement.

Attention-Grabbing Words  

With so many words in the English language to pick from, you must be very particular about which ones to use. Some will grab attention more than others. The following 21 words are commonly used to effectively persuade:

1.         Discover

2.         Guarantee

3.         Now

4.         Improve

5.         Results

6.         Save

7.         Health

8.         Wealth

9.         Quick

10.       Easy

11.       Money

12.       Free

13.       Avoid

14.       New

15.       Benefit

16.       Proven

17.       Prevent

18.       Transform

19.       You/Your

20.       Eliminate

Article Link:  https://psychology.iresearchnet.com/social-psychology/social-psychology-theories/self-verification-theory/

Product Special

Magnetic Persuasion ? Create Instant Influence

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Episode 192 – Humor, Improv and Influence – Interview – Kelly Leonard

What Does Improv Have To Do With Business? With guest Kelly Leonard from www.secondcityworks.com

 The ability to thrive amid change requires 4 things:

 ·         The ability to recognize where you are in any given moment

·         The flexibility to choose a new path

·         A willingness to collaborate on a solution

·         The freedom to take a risk?and to learn from failure

Great tenets for doing business, right? But these just happen to also be the very same skills we employ in our arena. Improvisation is an art form developed from a need to enhance assimilation, empathy and collaboration.  We didn’t seek out this connection?the findings found us, to say the least. To be honest, we’re kicking ourselves that we didn’t see it sooner. In fact, existing academic research and data already points to the power of improvisation. Here are a few of our favorite examples:

 Divergent Thinking – “Improvisation encourages people to break away from set patterns of thinking.” -Carine Lewis, Peter J. Lovatt; University of Hertfordshire, UK

Negotiation – “Cooperative improvisation yielded more successful negotiations.” -Paul Ingram, William Duggan; Oxford Handbook of Critical Improvisation Studies

Decision Making – “Without improvisation, emergency management loses flexibility in the face of changing conditions.” ?David Mendonca, Giampiero E.G. Beroggi, William A. Wallace; Rensselaer Polytechnic Institute

Problem Solving – “Improvisation shows us creativity in action. If shows that ? in art, as in life ? failures and mistakes can be turned into chances for original and unpredictable achievements.” -Alessandro Bertinetto, University of Udino

visit secondcityworks.com for more information!

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Episode 191 – Handle the Heckler – Audience Control

This podcast is going to focus on how to handle the heckler and maintain audience control in any situation.  One of the key factors is getting to know your audience.

 It is critical that you understand where your audience is coming from and what their needs and wants are. What do they really want to know? What are they searching for? What information can you present to bridge the gap between what they feel and what they want? It’s important to understand your audience as a general group and also to get inside their minds as individuals.

 Here are some questions you should ask yourself about your audience as you prepare:

-     Who am I trying to persuade?

-     What is the common background or interest that brings them together?

-     Who are these people as individuals (business people, students, mothers, etc.)?

-     What can I offer that they will universally care about and understand?

-      What types of things will they be looking to get out of my message?

-      In terms of my key point(s), are they likely to agree, disagree, or be

        indifferent?

-      Do I need to be aware of their political, religious, professional, or other

         associations?

-       What is their average education and/or income level?

-       What is their general age range?

-       Will they tend to be more conservative or more liberal in their life views?

-       Is this likely to be an easygoing or demanding crowd?

-       How long will I be likely to keep them engaged? How much time is available?

-       Is what I have to offer appropriate for this audience?

-       What is my audience’s biggest challenge and how am I going to solve it?

Article link:  http://www.cnn.com/2016/08/03/health/distracted-driving-addiction-brain-impact/index.html

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