Monthly Archives: January 2018

Episode 222 – How to Deal With Refund, Complaints and Buyers Remorse

 “Buyer’s remorse” is also a form of dissonance. When we purchase a product or service, we tend to look for ways to convince ourselves that we made the right decision. If the people around us or other factors make us question our decision, we experience buyer’s remorse. On feeling this inconsistency, we’ll look for anything?facts, peer validation, expert opinion?to reduce the dissonance in our minds concerning the purchase.

Some of us even use selective exposure to minimize the risk of seeing or hearing something that could cause dissonance. Often people won’t even tell family or friends about their purchase or decision because they know it will create dissonance.

Asking for a refund, complaining about the product or representative, or having remorse can all be forms of dissonance.  If you handle your prospect the wrong way it increases dissonance and they will demand a refund.

 

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Episode 221 – How To Be More Attractive (And More Likeable)

I am not going to be politically correct in this section.  I know it is not fair.  I know we should not judge, I am here to help you with reality.  Everyone judges and some of these items are things you can fix, some of them you can’t.  Focus on the things you can improve and don’t worry about the rest.  This attraction is also called the Halo Effect. It operates by making one positive characteristic of a person affect other people’s overall perception of him. Because of this halo effect, people automatically associate traits of kindness, trust, and intelligence with people who are attractive.

We naturally try to please people we like and find attractive. If your audience likes you, they will forgive you for your “wrongs” and remember your “rights.”

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In fact, studies show that people who are physically attractive are better able to persuade others. They are also perceived as friendlier and more talented, and they usually have higher incomes.  “Attractive” means more than just looking beautiful or handsome. It also encompasses having the ability to attract and draw people to you.  Your physical attractiveness will influence attitude change, enhance your expertise and increase agreement.

The effect of attractiveness transcends all situations. For example, the judicial system, which is supposed to be based upon evidence, has documented cases where attractiveness made a dramatic difference. In one Pennsylvania study, researchers rated the attractiveness of seventy-four male defendants at the start of their criminal trials. Later, the researchers reviewed the court records for the decisions in these cases and found that the handsome men had received significantly lighter sentences.

In fact, those researchers found that the attractive defendants were twice as likely to avoid jail time as unattractive defendants. In the same study, a defendant who was better looking than his victim was assessed an average fine of $5,623; but when the victim.

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Episode 220 – The Dark Side Of Goals – Nudge or Net

Almost everyone wants to accomplish their dreams, achieve more, become a better person, or pursue bigger and better goals. And we often know exactly what we need to do to make these things happen. So why don’t we do them? Why do we fall short of our dreams and aspirations?

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Writing down your goals coupled with a strong desire to reach them won’t automatically bring success if you overlook this one vital detail: Successes are not achieved if they aren’t first conceived mentally. We are told all the time to be positive, to change that attitude, to have a good outlook. In fact, we are so bombarded with these messages that they are easy to tune out. We gloss over “think positive” messages, saying, “Yeah, yeah, yeah, I’ve heard that before. Now get to the meat.”

In this chapter, we’re going to talk about much more than just positive attitudes?I call it “mental programming.” This mind training or self-persuasion is what gives great persuaders the psychological edge. It’s true that “you’ll only achieve it once the mind believes it.” By “programming” our minds, we dictate our future.

It’s just that simple. Think of your loftiest goals, your greatest aspirations. Do you really believe you can achieve them, deep down? Do you? If you can’t visualize your success, you are unlikely to ever experience it in real life. We are always thinking and processing information, and our thoughts either propel us closer to our goals or drive us away from our dreams.

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