Monthly Archives: December 2014

Episode 70 – Persuasive Writing Continued…

If you have kids or employees (they’re kind of the same, aren’t they) you have probably used threats as a way to gain compliance before. When we are in a rational state, we can all agree that most of the time threats are only good for very short term compliance. But when we become emotional, it’s easy for our brain to think that a threat is the best solution to the problem. In a recent study by McGill University, researchers discovered that threatening children doesn’t stop them from lying. Here’s some hope for humanity: researchers also concluded that kids are more likely to tell the truth when they feel like it’s the right thing to do!

In Episode 79 of Maximize Your Influence, Kurt and Steve expand more on persuasive writing styles. There are certain words that you should never use when persuading others. Those words, however, may be beneficial when you are discussing the competition! Check out the episode for all the information. Kurt and Steve will return in 2015 with more Maximize Your Influence!

Episode 69 – Grab Attention With Persuasive Writing

Are you tired of faking that you like your boss when you really don’t? Michigan State University has good news. Apparently, you don’t need to fake it anymore! Their study shows that your productivity and your bosses satisfaction with your work performance goes UP when you both can admit that you’re just co-workers and not necessarily best buddies.

After discussing the weekly article. Kurt and Steve launch into the important topic of persuasive writing. In order to persuade, you need people to talk to. You need leads. It’s persuasive writing that does this.

Oftentimes, writing persuasively involves the use of pictures. Yeah, this sounds like a bit of a contradiction. But when we see words, how we feel about them is usually influenced by the pictures that accompany them. Use pictures that involve attractive people, things, and places. You can use bright colors as well as images that make others curious, happy, or even angry. This makes them pay attention to what you write.

Check out the rest of the episode for more information on how to structure your persuasive copy for optimal results.

And finally, www.universityofpersuasion.com is half off for the rest of the year! Wherever you are in your persuasion journey, there’s something on universityofpersuasion.com for you!

Episode 68 – Creating Urgency “Black Friday” Style

Every year it happens. Black Friday. That one day where retailers apparently lose their mind and start giving away massive discounts in order to lure bargain hungry shoppers. The urgency created on Black Friday is unparalleled!

On this episode Kurt and Steve discuss what retailers do right on Black Friday as opposed to what they do wrong. Using some of their tactics could turn your prospects away…or it could create massive legitimate urgency that will spike your sales, big time. Tune into this episode for more info!