Persuade Anyone at Anytime

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persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business! Our podcast combines years of persuasion research with current studies and events that will entertain you and supercharge your ability to influence others.

In business and in life, your ability to persuade others can mean the
difference between success and failure, or between mere success and spectacular success.…

Kurt Mortensen & Steve Olson
Latest Podcasts

Episode 177 – Evan Carmichael Interview & The Secret to Creating a Business and Life That Matter

The Law of Obligation and Marketing

We often see this method at work when companies give out complimentary calendars, business pens, T-shirts, or mugs.  This specialty advertising is an $18.5 billion dollar industry.  It not only creates obligation, but keeps your name in front of your future customer.  The studies show that 52% of people given a promotional product said they were more likely to do business with the person that gave them the item.     The same principle applies when you go to the grocery store and see those alluring sample tables. It is hard to take a free sample and then walk away without at least pretending to be interested in the product. Some individuals, as a means of appeasing their indebtedness, have learned to take the sample and walk off without making eye contact. The studies show that 70% will try the sample when asked and 37% of those will buy the product.   Although some have taken so many samples, they no longer feel an obligation to buy or even pretend they’re interested in the products anymore. Still, the technique works, so well that it has been expanded to furniture and audio/video stores, which offer free pizza, hot dogs, and soft drinks to get you into the store and create instant obligation. Pre-giving is effective because it makes us feel like we have to return the favor. Greenburg said this feeling of discomfort is created because the favor threatens our independence.   The more indebted we feel, the more motivated we are to eliminate the debt. An interesting report from the Disabled American Veterans Organization revealed that their usual 18 percent donation response rate nearly doubled when the mailing included a small, free gift. A men’s clothing store offers free pressing for suits bought in their store. This creates a sense of obligation among their customers, who when they next decide to buy another suit are more likely to buy it from the store that offered the freebie.  Offering a free inspection or free estimate also will create obligation.  Remember this does not guarantee they will do business with you.  They will be more willing to listen and puts you higher on the list. An interesting side effect to obligation is what is does to the giver.  Those that help you or give you something feel more positive and have higher self-esteem.   The other bonus is that the giver also feels more committed to the recipient. Which means always let them reciprocate back to you. Link to article: http://www.sciencedirect.com/science/article/pii/0022103171900254 Check out this episode!

Episode 176 -Create Interest and Intrigue With Your VBC

How You Can Tell If You’re Really Connecting-            I’ve talked about common rapport-building obstacles and how you can know for sure that you’re not connecting. But how do you know that you are connecting, especially when your audience is not going to tell you? One of the most obvious signs of a good connection is that the initial defensiveness and skepticism begin to dissipate. The mood relaxes and your audience begins to relax. They begin to voluntarily offer personal thoughts and feelings without you having to pull it out of them. Openness increases, and resistance decreases. There is more eye contact and more open body language. It could best be summed up by saying things start to “feel right.” The exchange is natural, sincere, positive, and upbeat. You could compare it to how you feel when talking to a good friend.                      One of the myths about having rapport with people is that you have to agree with each other on every point. Rapport and agreement are not the same. When you have good rapport you will no doubt agree on many things, but this is incidental and not essential. Your ability to connect with people cannot be conditional. To be a powerful persuader, your persuasiveness cannot have any contingencies. You must be persuasive no matter who comes to your table, and that means accepting people as they are and still respecting them, listening to them, and caring about them. Some may think I go too far in saying agreement is incidental. Is it possible to have rapport with someone with whom you agree on nothing? Think of your friends and family. You can probably think of someone you like and connect with very well even though you don’t agree on financial, political, or religious matters.  Check out this episode!

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